backstagepass

From: Eric Ruth

East of Brier Creek

Dear Fitness Professional,

Success in the fitness business requires that you improve your game faster than your competition improves theirs.

As you develop competition-crushing instincts, your vision sharpens, your pulse slows… knee-jerk, defensive re-action gives way to planned, purposeful, pro-active positioning that strategically and systematically attracts clients and profits. It’s total empowerment as your confidence and cash-flow surges.

But with every new magazine article, Prime Time Live investigation and celebrity weight loss book, more and more attention is focused on the growing battle of the bulge. Diabetes is running rampant. Heart disease is the #1 killer. America is getting fatter and more de-conditioned by the day.

And there’s ever so much money to be made solving these problems.

When there’s blood in the water, the sharks converge.

These days the sharks are big – bigger and more dangerous than ever.

The top fitness professionals recognize this and that’s why they turn to Phil Kaplan and me to sharpen their business and training skills, improve their positioning and dominate their market.

Phil Kaplan’s expertise is formidable…his reputation well-deserved. In every case, he’s able to transform flabby to fit…not just bodies, but businesses. The biggest names in the industry invest thousands for his private consulting.

My skill is direct response fitness marketing, applying proven strategies and tactics for magnetically attracting fitness clients and members. My customer list reads like a “who’s-who” of top-dog trainers.

Together, we make a coaching team without peer. A coaching team that will bring you guaranteed breakthroughs in your fitness business for less per month than what you probably earn per training session.

You read that right…guaranteed breakthroughs. Follow our instruction, direction and coaching – put what we tell you into action – and you WILL come out the other end of this process with a market-dominating business. Or we’ll refund your investment.

Phil and I don’t want your money if you’re not getting the results you’re after. But we’re so certain, so positively confident we can take you by the hand and install lethal fitness business skills into your mind…we’ll absorb 100% of the risk to prove that to you.

Look, I've participated in lots of coaching from both sides - giving it and receiving it. Coaching can have a dramatic, even life-changing impact...or it can leave you feeling like you’ve just been mugged in plain site.

There are "coaches" out there who’ve never achieved significant success themselves. They're posers and wannabes who couldn't "do" - so they teach. Not all, mind you, but some. So you've got to be careful about who you choose as a coach.

Lots of folks have ideas about what works, but

an idea and a nickel will get you a stick of gum.

Lot’s of folks will teach you motivational, affirmation-reciting, positive-thinking mumbo-jumbo. Here’s the ‘secrets’ you’ll learn after spending hundreds with them: set goals, systematically attack them with massive action, manage your time, associate with like-minded people, understand you’re worthy of success.

There’s, I dunno, maybe 32,000 books on these subjects. I’ll save you time and money and direct you to the best ones…

If you’ve got esteem or self-worth issues, read “The New Psycho-Cybernetics” by Maxwell Maltz and “Success Is An Inside Job” by Lee Milteer. If you’ve got goal-setting and time management issues, read “The 15 Second Principle” by Al Secunda and “No B.S. Time Management” by Dan Kennedy. If you’ve got taking-action issues, read “Action: Nothing Happens Until Something Moves” by Robert Ringer.

There, I just saved you hundreds and gave you better information and direction than you'll get from most coaches.

You will get accountability with us, but you won’t get any philosophical, motivational stuff. Phil and I are going on the assumption you’re already motivated and don’t need a psychologist. Because that ain’t us.

We’re here to give you pin-point explanation, direction, and steps for implementation of proven market-domination strategies that bring you more clients, more opportunities and more profits.

If that's what you want, this coaching and master-minding opportunity is for you.

Because, in my opinion, the only coaches and consultants you should pay your hard-earned money to are legitimate, proven business experts who can deliver real, workable, put-money-in-your-pocket strategies.

There is no more legitimate or proven expert in the fitness industry than Phil Kaplan, you already know that.

There's a reason Phil collects $12,000 in training fees in a single evening...and he'll share that reason with you, as well as the technique...if you'll only ask the question. Put a calculator to it. If you do that once a month to supplement your existing income...you're tapping into revenues even medical and legal professionals would find out of reach.

Any business or training question you have - any problem you want solved - any direction you need...I guarantee Phil can give it to you.

There is nothing you can ask Phil about the business of fitness he can't answer in-depth and in-detail, giving you 100% clarity and pin-point precision on how to solve the problem, capitalize on the opportunity or exponentially increase results with just the right adjustment.

He's mastered this skill... that's why he is the highest paid consultant in the field. There is nobody out there who knows more, has done more, or succeeded at a higher level in the fitness industry than Phil Kaplan.

So here’s what we’re offering you…

The Dynamic Dozen Kaplan-Ruth

Coaching and Master-Minding Group:

Only 12 fitness professionals will be accepted into this group. Each month you and 11 other professionals will get on the phone with Phil Kaplan and me for 90 minutes of intensive, aggressive, in-depth Q&A, brainstorming and masterminding. You ask the questions and Phil and I will go to work on them, generating specific, actionable steps for you to take. Plus you’ll get priceless insights, instruction and guidance from hearing the answers to the other participants’ questions. This is the mastermind principle in action – don’t make the mistake of discounting its value! The ideas and creative solutions you’ll be exposed to will sharpen your saw, radically and rapidly shifting your paradigm from re-action to pro-action. We’ll take you by the hand and install lethal fitness business skills and a total market domination strategy for your fitness business.

And it all builds on itself as each month we go further, dig deeper and move faster towards your biggest fitness business breakthrough. Of course you can stop anytime you like, you’re not locked into anything. But I know you’ll immediately grasp the importance of sustaining the momentum produced on the very first call and instantly see the value in accelerating that momentum.

I’ll record each call and post them to a secure page on the website for you to listen to as often as you like.

At the most recent Phil Kaplan Personal Trainer Business Forum all attendees were surveyed revealing the average price per session they charge clients is $75. You can be a member of the Dynamic Dozen Coaching And MasterMinding Group for just $69 per month. For less than the average Forum attendee earns per session, you get personal coaching and master-minding with Phil and me.

With only twelve slots available on a first-come, first-served basis, the group will fill up fast. Once it’s full…it’s full. No more spots will be available. Dynamic Dozen Is Full - Click The Link Below For A Back Stage Pass.

STOP AND READ This Special Note From Eric Now:

We filled the 12 openings in the Dynamic Dozen

BUT WE'RE MAKING "BACK STAGE PASSES" AVAILABLE

to a very limited number of fitness professionals.

Because we could only offer 12 spots, I announced this coaching program only to a very small, elite segment of my list. The 12 spots were filled within hours. In fact, I was not able to shut it down fast enough and we ended up over-selling.

I talked to Phil about doing a second coaching group, but his schedule is booked solid. So I had to find some way of making up for my over-sell goof. Phil and I agreed that we needed to at least offer the folks who enrolled after the first 12 the opportunity of listening to the coaching sessions, but not actively participating. That way they can hear everything being discussed and benefit tremendously from the information. They just won't be able to ask questions. Because of that, the price for a Back Stage Pass is much lower than the already low Dynamic Dozen.

We have decided to let a few more folks, including you, know about this Back Stage Pass opportunity. We will be limiting the number of Back Stage Passes. These will probably sell out as quickly as the Dynamic Dozen.

So, if you want to "look over our shoulders" as we conduct these coaching sessions, you can now get a Back Stage Pass that will allow you to do so. Read the rest of this letter to see if this opportunity interests you, and keep in mind that the only limitation on the Back Stage Pass attendees is that you will not be able to ask questions.

Look for the green blocks like this one further down

in this letter for enrollment information.

The first coaching and master-minding call is scheduled for Wednesday, August 3, 2005 at 4:00 PM Eastern time. You’ll receive complete instructions on how to attend as soon as you reserve your spot.

Remember, you’re not locked into anything. There’s no long-term commitment. But I will tell you that once you experience coaching and master-minding the way Phil and I do it, you will not want to relinquish your spot (possibly to a competitor) under any circumstances.

Here’s our guarantee: If you're not absolutely convinced, from the very first coaching session onward, that this is the vehicle for creating the fitness business of your dreams, the business that funds the lifestyle you want, and that the quality and quantity of coaching and master-minding you get would be cheap at ten times the price...let us know and you’ll get a speedy, courteous refund of every penny you’ve invested.

You get results or you get your money back. We can’t be more fair, can’t reverse the risk any better than that.

With A Back Stage Pass, You Get Everything The Dynamic Dozen Gets Except The Ability To Ask Questions. Get Your Back Stage Pass Now By Clicking Here

Why So Cheap?

If you've ever investigated other coaching programs then you know they don't offer guarantees and refunds. Sure, you can quit and not pay any more, but you can't get your money back...and they certainly don't guarantee results. Not only are we guaranteeing results or your money back, we're making this opportunity almost ridiculously inexpensive.

Here's why...

You will be a guinea pig.

Yup, you read that right. You may be familiar with Phil's Guinea Pig fitness marketing promotion - well, we're doing essentially the same thing here. We're going to bust our tails to get you fast and furious results...and then we're going to ask you to contribute to our arsenal of evidence. Once armed with the evidence, the price for our coaching and master-minding will jump up to where it should be (but not for you - you'll never pay more for as long as you want to remain in the group).

What's Required Of You?

Commitment and integrity. You've got to commit to yourself - to putting what you learn into action. And you've got to have integrity with yourself - you can't cheat on your commitment.

And you have to be willing to write us a nice letter documenting the results you get from being a part of this group. Fair enough?

I want to share a quote with you

that's profoundly impacted my life:

GET YOUR BACK STAGE PASS

FOR JUST $29 PER MONTH

(cancel anytime)

NOTE: The only way to get into the Dynamic Dozen (when someone drops out of the original twelve) is to have a Back Stage Pass. Only Back Stage Pass holders will be given the opportunity to move up into the Dynamic Dozen.

Back Stage Pass coaching and master-minding members get everything a Dynamic Dozen member gets, except the ability to ask questions. The value you'll receive from hearing Phil and me solve other fitness professional's problems and maximize their opportunities will be significant. But because you will not be able to ask questions, rather than a $69 per month investment, your investment for a Back Stage Pass is just $29 per month - you can quit anytime - you're never locked in.

We are strictly limiting the number of Back Stage Passes available. If you recognize the value in having a Back Stage Pass to this coaching and master-minding group...

Click here now to get your Back Stage Pass for just $29